These three accounts are made up. Every number in them was calculated the same way we calculate a real report, so what you see is what you get. If a platform doesn't track something reliably, the report says so and tells you what was used instead. Nothing hidden.
Content Report · Instagram
Sample
Home organizing creator · 28 posts · Jul 28 to Oct 11, 2026
1 Confidence HIGH
28 posts over 75 days with complete numbers, and the main pattern shows up in 7 separate posts. Act on this one.
2 Your strongest signal
Your step by step carousels are the posts people save. Out of every 100 people who saw them, about 2.2 saved them. Your typical post gets about 1.1 saves per 100.
That is twice your usual save rate, and it held across all 7 carousels, not just one good week.
3 Flukes
Your trend Reel on Aug 19 reached 6,400 people, about 4 times your typical 1,525. But only 0.62 out of every 100 people saved it, a little over half your usual. It got seen, not kept. Your other 7 Reels landed close to your typical reach. We are not copying it.
4 Weakest performers
Your quote graphics. All six reached 800 to 950 people, well under your typical reach, and drew the fewest comments of anything you posted. Your 3 lowest scoring posts were all quote graphics. Stop spending time on them.
5 What we adjusted and what is missing
- Nothing was missing. Every post had reach, likes, comments, shares and saves.
- We used Reach (the number of people who saw each post) for every post, not Views. Views count repeat watches, which would make Reels look bigger than they are.
6 Your next test: 14 days
Post 4 step by step carousels in the first 10 days. We judge them on day 14.
PassYour test carousels typically get 1.64 saves or more per 100 people who see them, with at least 2 at 1.09 or more.
FailYour test carousels typically get fewer than 1.09 saves per 100 people.
Four posts give an early read, not proof. The pass line is set at the level that made these posts stand out, so a pass means the pattern held, not just that it beat an average post. If the result is in between, we run the test 14 more days.
| Post | Format | Topic angle | What we measure | Pass line |
|---|
| 1 | Carousel | Step by step: one room or space | Saves per 100 people | 1.64 |
| 2 | Carousel | Step by step: one storage fix | Saves per 100 people | 1.64 |
| 3 | Carousel | Step by step: a second room | Saves per 100 people | 1.64 |
| 4 | Carousel | Step by step: a weekly routine | Saves per 100 people | 1.64 |
Content Report · Facebook Page
Sample
Real estate agent · 17 posts · Aug 3 to Oct 6, 2026
1 Confidence MEDIUM
The pattern below is clear and shows up in 6 separate posts. We rated it Medium, not High, because 17 posts is under the 20 we need for a High rating.
To raise it: send at least 20 posts covering 60 days or more next time.
2 Your strongest signal
Your text posts that bust a market myth or tell a buyer's story start conversations. Out of every 100 people who saw them, they drew 1.5 to 2.1 comments. Your typical post draws about 0.5.
That is roughly 3 to 4 times your usual conversation, and it held across all 6 of these posts, not just one lucky one.
3 Flukes
Your meme post on Aug 31 reached 9,800 people, almost 5 times your typical 2,000. But only 0.12 out of every 100 people shared it, about half your usual share rate. It got seen, not valued. We are not building your plan around it.
4 Weakest performers
All three blog link posts. They reached 850 to 950 people, under half your typical reach, and drew almost no comments or shares. Shared pattern: posts that send people off Facebook. Stop spending time on them.
5 What we adjusted and what is missing
- Facebook reports Reactions, not Likes. We counted all Reactions as Likes.
- We used the number of people who saw each post (Reach) in place of views, for every post.
- Facebook does not track saves reliably, so we measured how often people shared instead.
- Photos, videos and links each had fewer than 5 posts, so we did not rank those formats against each other.
6 Your next test: 14 days
Post 4 text posts: 2 that bust a market myth and 2 buyer stories, all within the first 10 days. We judge them on day 14.
PassYour test posts typically draw 0.81 comments or more per 100 people who see them, with at least 2 posts at 0.54 or more.
FailYour test posts typically draw fewer than 0.54 comments per 100 people.
Four posts give an early read, not proof. The pass line is set at the level that made these posts stand out, so a pass means the pattern held, not just that it beat an average post. If the result is in between, we run the test 14 more days.
| Post | Format | Topic angle | What we measure | Pass line |
|---|
| 1 | Text | A market myth you hear from buyers | Comments per 100 people | 0.81 |
| 2 | Text | A recent buyer's story | Comments per 100 people | 0.81 |
| 3 | Text | A second market myth | Comments per 100 people | 0.81 |
| 4 | Text | A second buyer story | Comments per 100 people | 0.81 |
Content Report · TikTok
Sample
Personal finance creator · 26 posts · Aug 10 to Oct 11, 2026
1 Confidence HIGH
26 posts over 62 days with complete numbers, and the main pattern shows up in 9 separate videos. Act on this one.
2 Your strongest signal
Your short tutorials (budget, credit and debt tips) are the videos people save to come back to. Out of every 100 people who watched, 2.8 to 3.1 saved them. Your typical video gets about 0.9 saves per 100.
That is more than 3 times your usual save rate, across all 9 tutorials. Your opinion videos are a clear second: they draw about 1.2 comments per 100 viewers, more than double your typical video.
3 Flukes
Your trending sound video on Aug 22 got 58,000 views, almost 10 times your typical 6,050. Only 0.31 out of every 100 viewers saved it, about a third of your usual. The sound carried it, not your content. The other 5 trending sound videos landed right at your typical views. We are not copying it.
4 Weakest performers
Your day in the life videos. All six landed well below your typical views (3,300 to 3,900) and drew about 0.5 saves per 100 viewers. The three lowest scoring videos were all from this series.
5 What we adjusted and what is missing
- Nothing was missing. Every video had views, likes, comments, shares and saves.
- TikTok sometimes labels saves as Favorites. We treated them as saves.
- Times are shown in UTC, the time zone TikTok exports use.
6 Your next test: 14 days
Post 5 tutorials in the first 10 days, using the same short, single tip format. We judge them on day 14.
PassYour test videos typically get 1.30 saves or more per 100 viewers, with at least 2 videos at 0.87 or more.
FailYour test videos typically get fewer than 0.87 saves per 100 viewers.
Five videos give an early read, not proof. The pass line is set at the level that made these posts stand out, so a pass means the pattern held, not just that it beat an average post. If the result is in between, we run the test 14 more days.
| Post | Format | Topic angle | What we measure | Pass line |
|---|
| 1 | Tutorial | One budget tip | Saves per 100 viewers | 1.30 |
| 2 | Tutorial | One credit tip | Saves per 100 viewers | 1.30 |
| 3 | Tutorial | One debt tip | Saves per 100 viewers | 1.30 |
| 4 | Tutorial | A second budget tip | Saves per 100 viewers | 1.30 |
| 5 | Tutorial | A second credit tip | Saves per 100 viewers | 1.30 |